If you want to publish anything with words, it’s obvious someone has to write it and check it for consistency and mistakes. That’s a no-brainer. But anyone can do it, right? Most people are perfectly capable of writing decent copy and editing with no issues.
But writing for sales or reputation takes a bit more than just having the ability. Good copywriting takes skill, practice, time, research, knowledge of new writing/style trends, time, and most important, time.
Hiring a professional copywriter is critical when it comes to your time (and money, therefore). Running a business requires you to wear multiple hats, and it makes sense to outsource tasks that aren’t the main focus. Business owners hire accountants, lawyers, doctors, social media managers, cleaners, janitors, graphic designers, and more.
Copywriters and editors should be at the top of that list if the written word is used in your business in any capacity.
Copywriters can take on the time-consuming tasks of writing copy for websites, newsletters, brochures, advertisements, case studies, reports, manuals, guides, emails, and anything else that uses words. And all of those things take time, and therefore money, whether or not you hire someone to do it. If you do write everything yourself, having an editor will help maintain consistency. Plus, a second pair of eyes will catch things you missed.
So yes, hiring a copywriter and/or editor really is necessary for most businesses. You can hire someone for specific projects, on a retainer/on-call basis, or as part of your main staff.
Ready to get started? I provide free estimates for projects, and I’m happy to take on up to four clients on a monthly retainer basis. Let’s talk about what you need and how I can help!